AdTubio vs. Innovid.
Innovid focuses on creative delivery and measurement. AdTubio shows where your customers watch, builds the commercial, launches the campaign, and reports on results — from one plan.
Positioning
How we think about it.
If you already have a CTV media team, Innovid is a competent creative-and-measurement layer. If you're an agency selling and running CTV end-to-end, AdTubio replaces the patchwork of media, creative, and reporting tools with one streaming TV plan.
Capabilities
Feature by feature.
- AI intelligence briefsIncludedNot available
- Commercial production studioIncludedPartial
- Cross-partner campaign launchIncludedIncluded
- Outcome measurementIncludedIncluded
- Client workspaces & approvalsIncludedNot available
- Partner / commission programIncludedNot available
- White-labelGrowth & upEnterprise
Best for
Pick the right tool.
AdTubio
Agencies, dealer networks, and enterprise brands running CTV end-to-end.
Innovid
In-house media teams that only need a creative delivery and measurement layer.
Common questions
Straight answers.
Does AdTubio replace Innovid?
For agencies and dealer networks, yes — AdTubio covers creative, activation, and measurement in one platform. Enterprise buyers occasionally run both side-by-side during a migration.
What about pricing?
AdTubio pricing scales with organizations and clients, not impressions. Growth plans start at $1,890/mo. Innovid is quoted per campaign and per feature.
Can we use our own media-buying setup?
Yes. AdTubio integrates with The Trade Desk, DV360, and publisher-direct SSPs. You aren't locked into a single supply path.
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