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Commercials

Streaming TV commercial basics

The 15/30/60-second formats, how to think about a script, and what to prepare for approvals.

AdTubio Team·2026·8 min

Formats#

Streaming TV inventory is generally 15, 30, or 60 seconds. A 30-second commercial is a strong default for most businesses launching their first campaign.

Approvals#

Give your reviewers structured checkpoints — brief, script, storyboard, and final cut — so nothing gets stuck in a review loop.